{"title":"Initio Parfums Privés","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eInitio Parfums Privés is a French niche perfumery house founded in 2015 and based in Paris. Its concept starts from a clear idea: \u003cstrong\u003eperfume as a tool, not just an accessory\u003c\/strong\u003e. The brand calls it functional perfumery and builds its formulas around \u003cstrong\u003emolecules that, according to Initio, act on mood, confidence, and desire\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIn practice, that translates into high concentrations, long-lasting sillage, and compositions signed by perfumers such as \u003cstrong\u003eAlberto Morillas\u003c\/strong\u003e, Maurice Roucel, Pierre-Constantin Guéros, or Alexandra Kosinski. \u003cstrong\u003eOud for Greatness\u003c\/strong\u003e combines Oud with lavender and patchouli, an unusual pairing that explains much of its appeal. \u003cstrong\u003eSide Effect\u003c\/strong\u003e goes with rum, saffron, and vanilla. \u003cstrong\u003eMusk Therapy\u003c\/strong\u003e works white musk in a luminous key, together with blackcurrant and sandalwood.\u003c\/p\u003e","products":[{"product_id":"side-effect","title":"Side Effect","description":"\u003cp\u003eSide Effect by Initio Parfums Privés is a fragrance that challenges convention with its bold, enveloping blend of notes. Its composition revolves around four emblematic ingredients: tobacco, vanilla, rum, and cinnamon. The boozy accord of rum brings a warm, cocooning feel that melts into the spicy character of cinnamon, while tobacco adds depth and sophistication. Here, vanilla reveals a facet far removed from conventional sweetness, showing woody, leather-like nuances and a subtle animalic character that enrich the composition.\u003c\/p\u003e \u003cp\u003eThe addition of Hedione enhances the fragrance’s diffusion and brings a brightness that intensifies the sense of magnetism on the skin. The result is an intense, sensual, and deeply addictive scent, capable of surrounding the wearer with an aura of mystery and elegance.\u003c\/p\u003e \u003cp\u003eDesigned especially for nighttime and for moments when you want to leave an unforgettable impression, Side Effect is one of the most iconic fragrances from Initio Parfums Privés. A creation with a strong personality that turns seduction into a sophisticated and utterly captivating olfactory experience.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"90ml","offer_id":65542494617949,"sku":null,"price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":65542494650717,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Side-Effect-90ml-Initio.png?v=1786614924"},{"product_id":"atomic-rose","title":"Atomic Rose","description":"\u003cp\u003eAtomic Rose by Initio Parfums Privés reinvents rose in its most intense and captivating expression. Stripped of embellishment and enhanced only by jasmine and vanilla, this creation turns a classic flower into a vibrant, luminous, and deeply sensual presence. The fragrance opens with the sparkling freshness of bergamot, which immediately lights up the floral bouquet. At the heart, the richness of Turkish rose and Bulgarian rose unfolds with extraordinary intensity, wrapped in the delicacy of jasmine, which adds luminosity and a natural elegance without stealing the spotlight from the rose.\u003c\/p\u003e \u003cp\u003eVanilla brings a creamy warmth that softens the composition and prolongs its seductive character, while the presence of Hedione amplifies the fragrance’s diffusion, intensifying its radiant effect and creating an airy, enveloping, and magnetic trail that seems to grow on the skin as the hours pass.\u003c\/p\u003e \u003cp\u003eThe result is a contemporary rose that evolves from an initial delicacy into an irresistible presence. A fragrance where seduction builds progressively, surrounding the wearer with a sophisticated, passionate aura that leaves an unforgettable impression.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"90ml","offer_id":65543283114333,"sku":null,"price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":65543283147101,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Atomic-Rose-90ml-Initio.png?v=1786614925"},{"product_id":"musk-therapy","title":"Musk Therapy","description":"\u003cp\u003eMusk Therapy by Initio Parfums Privés is a sensory experience that begins with the vibrant freshness of bergamot and mandarin, evoking the energy of a radiant sunrise. These citrus notes create a first impression of vitality and optimism, ideal for starting the day with a fresh, renewed mindset.\u003c\/p\u003e \u003cp\u003eAt its heart, the fragrance reveals a romantic and enveloping core of jasmine and blackcurrant. These floral and fruity notes bring a velvety depth, creating a sense of well-being and emotional connection. They unfold gently, like a shared secret, ideal for those looking for a scent that feels friendly and evocative.\u003c\/p\u003e \u003cp\u003eFinally, the base notes consist of a warm embrace of white musk and pink musk, white sandalwood and white magnolia. This earthy, soft base provides a sense of comfort and calm, anchoring the fragrance in timeless elegance. Perfect for those who value authenticity and everyday luxury, Musk Therapy is an ideal choice for both professional and casual settings, always adding a distinctive touch.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"90ml","offer_id":65543288095069,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":65543288127837,"sku":null,"price":230.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Musk-Therpay-90ml-Initio.png?v=1786614924"},{"product_id":"lift-me-up","title":"Lift Me Up","description":"\u003cp\u003eLift Me Up by Initio Parfums Privés is a luminous, enveloping fragrance that conveys an immediate feeling of well-being and lightness. Its composition combines radiant flowers, creamy accords, and a warm base to create an elegant, optimistic, and deeply addictive perfume. The opening is marked by the sparkling freshness of bergamot, which brings brightness and energy from the very first spray. Very soon, the floral exoticism of ylang-ylang appears, accompanied by the velvety delicacy of magnolia, forming a heart full of light and sophistication that naturally wraps the skin.\u003c\/p\u003e \u003cp\u003eAs the fragrance evolves, roasted tonka bean adds a warm, slightly gourmand nuance that blends with the creamy softness of vanilla. Musk extends the composition with a clean, silky, and comforting trail that lingers for hours, adding depth without losing the feeling of freshness.\u003c\/p\u003e \u003cp\u003eThe result is a balanced, contemporary fragrance that conveys positive energy and quiet elegance. Lift Me Up is a perfume that lights up the skin with a delicate yet lasting presence, perfect for those looking for a warm, sophisticated floral creation that is easy to wear at any time of day.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"90ml","offer_id":65543311491421,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":65543311524189,"sku":null,"price":230.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Lift-Me-Up-50ml-Initio.png?v=1786614924"},{"product_id":"rehab","title":"Rehab","description":"\u003cp\u003eRehab by Initio Parfums Privés reinterprets the classic fougère structure with a modern, clean, and exceptionally elegant approach. Its composition strips away everything superfluous to let high-quality raw materials take center stage, creating a fragrance that is balanced, enveloping, and deeply comforting. From the very first spray, the bright freshness of bergamot blends with the aromatic character of lavender, offering a clean and serene opening that brings an immediate sense of well-being. It is a refined start that sets the stage for a composition of great harmony.\u003c\/p\u003e \u003cp\u003eAt the heart, the warmth of cedarwood combines with the earthy depth of patchouli, while the presence of Hedione adds luminosity and remarkable diffusion, enhancing the fragrance’s natural elegance and creating a sense of spaciousness and lightness on the skin.\u003c\/p\u003e \u003cp\u003eThe base rests on the creaminess of sandalwood and the softness of musk, which extend the trail with a warm, silky, and sophisticated finish. The result is a fragrance of great balance that conveys calm, comfort, and understated elegance, becoming one of the most versatile and iconic compositions of Initio Parfums Privés.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"Default Title","offer_id":65543313719645,"sku":null,"price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Rehab-Initio.png?v=1786614923"},{"product_id":"oud-for-greatness","title":"Oud For Greatness","description":"\u003cp\u003eOud For Greatness by Initio Parfums Privés is a celebration of the majesty and luxury that oud offers. From the very first spray, you perceive a spicy, herbal aroma where saffron and nutmeg intertwine with the freshness of lavender, setting an impressive opening. As it develops, oud becomes the undeniable star, providing an intense, deep heart that evokes feelings of opulence and mystery.\u003c\/p\u003e \u003cp\u003eThis fragrance brings together base notes of patchouli and musk that add an earthy, sensual foundation, perfectly complementing the woody character of oud. The longevity of Oud For Greatness is remarkable, leaving a trail that is both powerful and seductive, making it an ideal choice for those seeking to leave a lasting impression. It is a perfect fragrance for the evening or for special occasions where you want to project an image of sophistication and elegance.\u003c\/p\u003e \u003cp\u003eOud For Greatness is especially suited to people who value exclusivity and want to stand out with a unique fragrance. Perfect for urban settings where luxury is a way of life, its deep, rich essence is ideal for those with refined taste who appreciate the art of high-end perfumery. It is an expression of power and success, designed for those who want to take their presence to the next level.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"90ml","offer_id":65543318405469,"sku":null,"price":320.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":65543318438237,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Oud-For-Greatness-90ml-Initio.png?v=1786614924"},{"product_id":"oud-for-greatness-neo","title":"Oud For Greatness Neo","description":"\u003cp\u003eOud For Greatness Neo by Initio Parfums Privés reinterprets the majestic character of oud from a brighter, fresher, and more contemporary perspective. An intense and sophisticated composition in which the depth of oud meets aromatic, spicy, and woody facets to create a powerful, magnetic trail. The fragrance opens with the citrus brightness of bergamot, contrasted by the warm, spicy intensity of saffron. Orpur® lavender adds an aromatic, refined facet that brings freshness and balance, paving the way for the undisputed star of the composition.\u003c\/p\u003e \u003cp\u003eIn the heart, oud unfolds all its richness, adding depth, character, and an enveloping woody dimension. Its intensity is softened by the fresh, resinous character of fir balsam, which brings a sense of openness and brightness without diminishing the strength of the composition.\u003c\/p\u003e \u003cp\u003eFinally, musk wraps the fragrance in a soft, sensual texture, extending its presence on the skin and leaving an elegant, intense, and lasting trail. The result is a contemporary, sophisticated, and magnetic oud, designed for those looking for a fragrance with character and a presence that is impossible to ignore.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"Default Title","offer_id":65543334986077,"sku":null,"price":320.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Oud-For-Greatness-Neo-Initio.png?v=1786614924"},{"product_id":"sugar-blast","title":"Sugar Blast","description":"\u003cp\u003eSugar Blast de Initio Parfums Privés is a gourmand, creamy, and addictive fragrance that combines the softness of sweet notes with an unexpected aromatic nuance. An enveloping composition that plays with the contrast between the freshness of lavender and an irresistible blend of coconut, vanilla, and praline. From the very first moment, lavender brings an aromatic, slightly fresh facet that balances the richness of the composition. Little by little, coconut introduces a creamy, enveloping texture, while vanilla and praline add a warm, comforting sweetness that makes the fragrance especially addictive.\u003c\/p\u003e \u003cp\u003eRum adds depth and a liqueur-like nuance that intensifies the sensual character of the composition. In the base, Cashmeran and Ambroxan bring a woody, warm, and musky dimension that lingers on the skin and keeps its gourmand facet from feeling overly sweet.\u003c\/p\u003e \u003cp\u003eThe result is a voluptuous, warm, and contemporary perfume, where sweetness meets aromatic, creamy, and woody facets. Sugar Blast is a creation designed for those who enjoy gourmand fragrances with personality and are looking for a enveloping, sensual trail that is hard to forget.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"Default Title","offer_id":65543336755549,"sku":null,"price":280.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Sugar-Blast-Initio.png?v=1786614924"},{"product_id":"cant-get-enough","title":"Can't Get Enough","description":"\u003cp\u003eCan't Get Enough by Initio Parfums Privés is an addictive floral fragrance that explores the most seductive side of rose. Its composition combines the intensity of rose with the spicy sparkle of pink pepper, while Hedione brings brightness and an enveloping diffusion that makes the fragrance feel alive and expansive on the skin. From the very first moment, pink pepper adds a sparkling, lightly spicy effect that awakens the senses. Soon after, rose becomes the heart of the composition, revealing an intense, sensual, and contemporary floral facet.\u003c\/p\u003e\n\u003cp\u003eHedione amplifies the brightness of the floral notes and brings an airy feel that enhances the fragrance's diffusion. As it evolves, caramel introduces a sweet, indulgent facet that contrasts with the intensity of rose, making the composition especially enveloping and addictive.\u003c\/p\u003e\n\u003cp\u003eFinally, vanilla brings a creamy, sensual warmth that prolongs the trail on the skin. The result is a fragrance in which rose meets sweetness and sensuality, creating a magnetic, provocative aroma that is hard to forget. Can't Get Enough is a creation for those seeking a floral fragrance with a seductive trail, where every facet invites you to discover it again and again.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"90ml","offer_id":65543343571293,"sku":null,"price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":65543343604061,"sku":null,"price":220.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Can_t-Get-Enough-90ml-Initio.png?v=1786614924"},{"product_id":"wild-rush","title":"Wild Rush","description":"\u003cp\u003eWild Rush by Initio Parfums Privés is a fragrance that combines freshness, sweetness, and sensuality in a vibrant, enveloping composition. Its character is built around the contrast between the brightness of bergamot, the aromatic facet of lavender, and a sweet, addictive accord of red fruits, caramel, and vanilla. The fragrance opens with the citrus freshness of bergamot, accompanied by the aromatic personality of lavender. This combination creates a bright, dynamic first impression before giving way to a sweeter, more indulgent heart.\u003c\/p\u003e \u003cp\u003eThe red fruits bring a juicy, vibrant nuance, while the caramel introduces a warm gourmand facet. The vanilla rounds out this combination with its creamy, sensual character, creating a smooth, enveloping evolution that is especially addictive.\u003c\/p\u003e \u003cp\u003eIn the base, sandalwood adds a creamy, woody texture, while patchouli introduces depth and an earthy nuance that balances the sweetness of the composition. The result is a warm, sophisticated, and contemporary fragrance, where fruity and gourmand accords meet a woody base. Wild Rush is a creation for those looking for an expressive, enveloping fragrance, capable of combining freshness, sweetness, and depth in a sensual, memorable trail.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"Default Title","offer_id":65543346422109,"sku":null,"price":280.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Wild-Rush-Initio.png?v=1786614924"},{"product_id":"oud-for-grace","title":"Oud For Grace","description":"\u003cp\u003eIt opens with bergamot, bright and fleeting, and black pepper brings tension right away. The heart is praline, which sweetens without becoming cloying and acts as a bridge toward the woods. The base is the heavy part: Oud, sandalwood, cedar, and guaiac wood, with vanilla rounding off the edges. The Oud appears dry and restrained, without the medicinal facet the material sometimes has.\u003c\/p\u003e\n\u003cp\u003eOud For Grace is a spicy amber woody eau de parfum from Initio Parfums Privés, released in 2026 as part of its Black Gold Project collection, which revolves entirely around Oud. The house presents it as a controlled, contemporary interpretation of the material, and states that all its fragrances are unisex and made in France.\u003c\/p\u003e\n\u003cp\u003eIt needs only a small amount and stays close to the skin. It wears better in the evening and in cold weather. From the same collection, we have Oud For Greatness, which opens the Oud toward a more floral direction, and Oud For Greatness Neo, which takes it into darker territory. And if what draws you here is the praline, Sugar Blast takes it into a sweeter realm with coconut and rum.\u003c\/p\u003e\n","brand":"Initio Parfums Privés","offers":[{"title":"Default Title","offer_id":65993927524701,"sku":null,"price":320.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/5261\/5325\/files\/Oud-For-Grace-Initio.png?v=1790158470"}],"url":"https:\/\/ellyours.com\/en\/collections\/initio-parfums-prives.oembed","provider":"All Yours","version":"1.0","type":"link"}